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Google has decided to keep third-party cookies in its internet browser after years of pledging to scrap them.
In an announcement on its blog, the internet company said it would not be 'deprecating third-party cookies' anymore.
Instead, Google promised to introduce a new feature of its internet browser that "lets people make an informed choice that applies across their web browsing".
There is currently no clear timeline for when these changes will take place.
Everyone has visited a website with a banner asking it you'll accept cookies, but what does it all mean?
Why was Google going to scrap third-party cookies?
Because of growing public criticism over privacy concerns.
Google responded by promising to "chart a course towards a more privacy-first web".
The initial plan was unveiled in 2020 and was set to phase third-party cookies out by the end of 2022.
It began to work on an initiative it called the Privacy Sandbox, which promised to build innovations to protect users' privacy while still "delivering results for advertisers and publishers".
At the time, Google said it would phase out third-party cookies by 2023.
But it pushed the deadline back three times.
The latest delay pushed the deadline to2025 before finally abandoning that plan this week.
Is it safe to accept third-party cookies?
That depends on the website
When making a decision about whether to accept third-party cookies, Internet security company Norton says to think about who accesses the data and what they might do with
It warns that, if you accept third-party cookies on a website, it can sell your data to third parties and you don't get to choose or know who has it.
It advises against accepting cookies on unencrypted websites or if it the site has been flagged as suspicious by your antivirus software.
However, some website owners may not allow you to use their site if you don't accept cookies.